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Conference preview courtesy of BalanceYourDay.


January 19-21, 2003 at the Moscone Convention Center, San Francisco, CA

The Winter NASFT Fancy Food Show features a creative, entrepreneurial atmosphere, booth after booth; tens of thousands of unique specialty foods from all over the U.S. and the world; plus educational seminars by culinary superstars. Find the fresh ideas to take home and put to work for you!

The following previews the conference events, speeches, and merchant exhibits. Below are highlights, visit for registration information.

What's at the Show?

  • 1200 Domestic Exhibitors in one place at one time, so you can discover new lines and items to add new distinction and appeal to your establishment. Most are entrepreneurs who developed the recipe and started the company, so you can learn about the products and do business with decision-makers. At the Winter show, you’ll find many local West Coast exhibitors with regional or ethnic products.
  • 25 International Pavilions presenting exotic new specialty foods from all over the world, including one for International Wine and Spirits.
  • Special Events - Previous events included an Olive Oil Tasting, Mill Tour, and Store Tour of San Francisco.
  • Focused Exhibits offer you a targeted area where you can find products which appeal to a certain segment of trade. Focused Exhibit categories include: What’s New?, Gift Avenue, Natural Foods, Kosher Foods, and Foodservice Spoken Here. .
  • Focused Tastings offer you a chance to compare products in various categories, such as Olives and Olive Products, Salsa, or Tea.
  • Seminars and Workshops - a dozen seminars, four workshops and several events. For a show program, click here.
  • Show Directory & Buyers’ Guide - 400-pgs+ year round reference.



For a complete list of speakers, see the show program, click here. One of the speakers of special interest for his approach to vegetable preparation is ...

Charlie Trotter, Widely acclaimed for his culinary artistry, Chef Charlie Trotter has also achieved a renouwned level of success in all facets of his business. According to Fast Company magazine, "His recipe for success holds lessons for everyone who's wrestling with how to stand out in an environment in which competition is tougher than ever, and the sacrifices required for success are bigger than ever." You'll walk away from this seminar armed with ideas for your own business after learning first-hand how Trotter's approach, whether it be to customer service, marketing or growing his business, has enabled his enterprise to perform at the highest levels.

For more pictures of his vegetable creations, philosophy, and restaurant in Illinois, visit

He speaks Sunday, Jan 19 from 9am-11am.


NASFT - National Association

The National Association for the Specialty Food Trade is a not-for-profit business trade association established in 1952 to foster trade, commerce and interest in the specialty food industry. It is an international organization composed of domestic and foreign manufacturers, importers, distributors, brokers, retailers, restaurateurs, and others in the specialty foods business. The organization has more than 2,600 current member companies throughout the U.S. and overseas.

The NASFT's activities and programs include:

1) International Fancy Food & Confection Shows - NASFT founded and has sponsored these well-attended, well-regarded shows since 1955. They are considered the premier marketplace for reaching the specialty food trade - tens of thousands of buyers see, taste and sample over 50,000 fine specialty food products. Attendees are from specialty food, wine, gift and department stores, supermarkets, restaurants, mail order and other related businesses. Shows are held annually in 3 places - Summer, Winter, and Spring on the East Coast, West Coast, and Chicago yearly.

2) Specialty Food Magazine - delivers actionable information that retailers, distributors, and other quality-driven professionals can put to work to improve their businesses - uncovering new product information, identifying trends, profiling retailers of excellence, or providing practical business insight from forward-thinking experts in the industry. It's the official publication at each Fancy Food Show.

3) Retailer Programs - seminars, educational programs, information and networking.

4) Annual Product Awards - yearly to honor truly outstanding specialty foods, the Best of the Best, judged by retailers, is open to all NASFT members.

5) Annual Retailer Awards - yearly to honor outstanding specialty food retailers.